BMI Publications is the official publisher for the Visit USA Association (VUSA) and produces three separate publications on its behalf.
The annual Visit USA Travelplanner is the most comprehensive directory available on US travel and tourism listing numerous tour operators, airlines, car rental companies, hotel groups etc. who are members of VUSA. It also dedicates a half page to every US state including full contact details.
Every month, Visit USA Now! appears in Selling Long Haul offering news and updates on VUSA and its members.
This is supplemented by the Visit USA Online newsletter which is emailed to retail agents and operators every fortnight.
Visit USA Travel Planner
Target audience: Consumers who are actively planning a trip to the USA and the UK travel trade.
Circulation: 100,000 copies plus digital edition (a minimum of another 100,000)
>View digital edition
Readership: Kept and referred back to by consumers and travel agents planning and organizing travel to the USA.
Frequency: Annual reference guide.
Size: A4 portrait, glossy colour, high quality.
Visit USA Online
Target audience: Travel agents, homeworkers, online agencies, tour operators contracting, marketing and reservation departments.
Circulation: 7,285 copies
Readership: Research has shown that agents forward on their copy to their colleagues
Frequency: Fortnightly
Visit USA Now!
Target audience: Travel agents, homeworkers, online agencies, tour operators contracting, marketing and reservation departments.
Circulation: 16,500 copies
Readership: 6.2 readers per copy, research has shown that agents share copies with their colleagues and keep hold of and refer back to previous editions.
Frequency: Monthly (11 issues a year/joint July/August edition)
Size: Double page newsletter, appears as part of the USA section in Selling Long Haul
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