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Fam Trip Reports |
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BMI is an industry leader in producing fam trip reports and supplements. We can help destinations and product suppliers maximize the value of a fam trip by helping to select the 'best' agents to participate, assisting with itineraries, and ensuring the destination and product sponsors receive maximum trade coverage, via our magazines and web site. To win their place on the trip, travel agents and sales reservation staff are encouraged to enter a competition in Selling Long Haul or Short Breaks and Holidays, which is promoted in the magazine for two successive issues. A member of the editorial team accompanies the group in a 'reporting' role. They 'interview' the agents at the start of the trip about their perceptions and expectations, solicit day-to-day feedback, and compile and edit the comments the trip participants provide on a post-trip questionnaire. These comments feature in the dedicated fam trip report or supplement. The Fam trip reports are written in a strong ‘How to Sell’ style and are distributed with Selling Long Haul or Short Breaks and Holidays. Tourist offices and their partners are provided with run-on copies of the report for their own use. Contact the BMI sales team for more information and a quote. sales@bmipublications.com
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